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Digital Marketing: Websites, Blogs, etc.

Websites

Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. Every day, we provide insight and host lively debate about the tools, platforms, companies and personalities that are revolutionizing the way we consume information. All of our content is contributed by our members and curated by our editorial staff.

The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales.

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. The links below provide more information about the site and its operation.

Robust content in articles and videso on various ecommerce topcis: social media, web analytics, local marketing etc. Some information requires a paid subscription. E commerce topics include case studies, while web marketing topics include site promotion among other areas of interest.

From the Wall Street Journal - Startup mentors discuss strategies and challenges of creating a new business. Enter keywords such as 'culture, 'funding' etc., in the search bar on the right side of the landing page to see discussion about specific topics.

Marketing Technology

  • How Stuff Works
    Whether you're trying to understand biometric security or turkey pop-up thermometers, this site provides detailed explanations, complete with diagrams. Also includes sponsored links to commercial web sites, which are sometimes helpful for learning about specific technologies.
  • Webopedia
    Can't decipher your technology acronyms (WAP, 3G, TDMA) or need to know what a chat bot is? This site gives excellent definitions of computer and Internet terminology.
  • WhatIs.com
    When searching this techie encyclopedia, you will get definitions as well as sponsored links to commercial Web sites and news articles that can be helpful in finding out about technologies

Legal and Regulatory Environment

  • Children's Online Privacy Protection Act
    In 1998, Congress passed this act, designed to protect children's privacy while online. Starting April 21, 2000, website operators are required to abide by these provisions.
  • Electronic Commerce: Legal Issues
    The Electronic Commerce Working Group of the Department of Justice has some helpful information on some of the legal issues surrounding electronic commerce.
  • FTC and Privacy Rights for Children
    The US Federal Trade Commission explains the Children's Online Privacy Act and provides tips to kids, parents, teachers, and Web site operators.
  • Online Personal Privacy Act
    The full text of the Online Personal Privacy Act on the Federal Trade Commission's Web site.
  • Privacy & Direct Marketers
    This page has links to recent federal legislation and news related to privacy.